Case Study: Carparts.com

CarParts.com is a technology-driven eCommerce company transforming the way drivers shop for the parts they need. After being in business for over 25 years, they’ve focused and...
Tracing the Steps to Conversion: Funnel Analysis Essentials

Tracing the Steps to Conversion: Funnel Analysis Essentials

When marketing funnels were first developed in the 1890’s, the stages of acquiring a customer made intuitive sense: Awareness of the product or service through advertising,
Understanding the Paths to Success: A Guide to Autocaptured Automatic Pathing Analysis

Understanding the Paths to Success: A Guide to Autocaptured Automatic Pathing Analysis

How can you identify unexpected paths that lead to conversions? How do users navigate through your site? What paths do visitors take that lead to conversion events? These and many
From the Outside in: Survey Building and Analysis 101

From the Outside in: Survey Building and Analysis 101

Auryc provides a self-service survey tool that can be launched without any additional coding or development resources.  Combining the voice of the customer with behavioral data and
How Auryc Complements Behavioral Analytics Solutions

How Auryc Complements Behavioral Analytics Solutions

Auryc acts as a system of record for digital properties, automatically capturing and indexing every digital customer interaction, and uses three technologies to harness the data: An
Auryc’s Guide to a Data Driven User Experience

Auryc’s Guide to a Data Driven User Experience

Everywhere you turn, companies are recognizing the importance of the experiences customers are having online. This recognition has driven everything from SAP’s decision to buy
The Power of Everything — How capturing 100% of a digital experience opens worlds of new possibilities.

The Power of Everything — How capturing 100% of a digital experience opens worlds of new possibilities.

About 15 years ago, a revolution happened in the web analytics industry. Companies transitioned from gathering and analyzing server log files, to using page tags to track pages,
Enabling a System of Record to Fight Fraudulent Chargebacks

Enabling a System of Record to Fight Fraudulent Chargebacks

One of the great consumer benefits that credit card companies offer its users is the ability to dispute a credit card charge if there is a problem with a purchase. Disputes can