CarParts.com is a technology-driven eCommerce company transforming the way drivers shop for the parts they need. After being in business for over 25 years, they’ve focused and...
When marketing funnels were first developed in the 1890’s, the stages of acquiring a customer made intuitive sense: Awareness of the product or service through advertising,
How can you identify unexpected paths that lead to conversions? How do users navigate through your site? What paths do visitors take that lead to conversion events? These and many
Auryc provides a self-service survey tool that can be launched without any additional coding or development resources. Combining the voice of the customer with behavioral data and
Auryc acts as a system of record for digital properties, automatically capturing and indexing every digital customer interaction, and uses three technologies to harness the data: An
Everywhere you turn, companies are recognizing the importance of the experiences customers are having online. This recognition has driven everything from SAP’s decision to buy
About 15 years ago, a revolution happened in the web analytics industry. Companies transitioned from gathering and analyzing server log files, to using page tags to track pages,
One of the great consumer benefits that credit card companies offer its users is the ability to dispute a credit card charge if there is a problem with a purchase. Disputes can