Tracing the Steps to Conversion: Funnel Analysis Essentials
When marketing funnels were first developed in the 1890’s, the stages of acquiring a customer made intuitive sense: Awareness of the product or service thr
Posts about Product Insights:
Understanding the Paths to Success: A Guide to Autocaptured Automatic Pathing Analysis
How can you identify unexpected paths that lead to conversions? How do users navigate through your site? What paths do visitors take that lead to conversion events? These and many other questions can be answered with the help of Auryc’s autocaptured automatic pathing analysis. Retroactive Analysis In order to discover digital paths with legacy […]
From the Outside in: Survey Building and Analysis 101
Learn the fundamentals of how to get the most out of your Auryc survey solution.
How Auryc Complements Behavioral Analytics Solutions
Read about how Auryc eliminates analytic blind spots and accelerates improvements which improve satisfaction and drive business performance.
Auryc’s Guide to a Data Driven User Experience
Everywhere you turn, companies are recognizing the importance of the experiences customers are having online. This recognition has driven everything from SAP’s decision to buy Qualtrics for 8 billion dollars, to Adobe’s purchase several years ago of Omniture, to Medallia going public, and companies increasingly investing in efforts to make sure they are meeting customer […]
The Power of Everything — How capturing 100% of a digital experience opens worlds of new possibilities.
About 15 years ago, a revolution happened in the web analytics industry. Companies transitioned from gathering and analyzing server log files, to using page tags to track pages, events, and more. While log files had some benefits, requiring access to the server logs was sometimes a challenge, and crunching all those log files posed processing […]