The Challenge
3 Day Blinds is a move fast, analyze later, company that uses many different marketing channels, page elements, and complete landing pages in order to create unique customer experiences that drive clients to either call or book an appointment online.
Because there are so many moving pieces, including multiple paths to conversion, 3 Day Blinds needed an analytics partner that could quickly determine the value of each experience without the need to slow down the testing process with pre-planned answers.
The Solution
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Connect online activity to offline calls using Invoca call analytics allowing for optimization of both conversion channels.
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Partner with Auryc to view customer journey including session replay from online to phone call with the Auryc multi-channel reports.
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Use Auryc to look back at specific marketing experiences to determine what works best for combined conversion between online and offline .
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Identify online frustration and errors that led to phone calls.
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Retroactive analysis of online behavior location, keypresses, and duration/impact on overall conversion.
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Report conversions and revenue to see the total ROI on marketing spend by channel/landing page and make decisions about how to allocate your budget to the most effective channel/landing page variant.
Shawn Nelsen, Director of Marketing at 3 Day Blinds, explains:
“We had no visibility in a unified visual manner despite the slew of analytics tools we used to get to optimize the buyer’s journey without sacrificing conversion. Auryc solved that for us by virtue of the retroactive analytics, session replay and then some.”
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